Sex Toys Market Key Factors Expected To Change The Landscape In The Coming Years

 Sex Toys Industry Overview

The global sex toys market size is expected to reach USD 62.32 billion by 2030, based on a new report by Grand View Research, Inc. It is projected to register a CAGR of 8.4% during the forecast period. Women aging from 16 to 70 years old are indulging in the pleasure of adult toys. The stigma of using these products to replace a partner has long been broken by couples who enjoy these toys from time to time, which is expected to drive market growth.

 

The impact of the COVID-19 pandemic is expected to create an economic downturn in all industries as the majority of countries are in lockdown. However, the initial impact of the country-wide lockdowns across the world exhibited a boost in sales of sex toys. During the COVID-19 customers shifted towards app-enabled sex toys and Bluetooth-powered toys also known as teledildonics to reduce the consumption of harmful chemicals in sex toys.

Sex toy manufacturers are undertaking various initiatives such as marketing & advertising products in unique ways and running awareness campaigns. Advertisements featuring well-known or popular pornstars drive interest and increase sales of the product. LELO launched a wave of Stay home and Save deals applicable for the entire month of May 2020, wherein the company was offering up to 15% discounts on its products.


Sex Toys Market Segmentation

Grand View Research has segmented the global sex toys market based on type, distribution channel, and region:

Based on the Type Insights, the market is segmented into Female, and Male.

  • The female segment dominated the market with a revenue share of around 60% in 2021. Surpassing the taboo and social stigma, a wide range of women’s products are easily available in the market. Products such as vibrators, dildos, and anal beads are displayed directly in the wellness department. Manufacturers have generally targeted women for manufacturing toys around the female anatomy. The increasing popularity of male sex toys such as penile rings, penis pumps, and penis vibrators is expected the boost the growth of the male sex toys segment.
  • The COVID-19 pandemic forced people worldwide to stay indoors or self-isolate at home and practice self-care, including self-pleasure. This has led to an increase in the sales of sex toys, especially in developed and developing markets. Sales of products such as personal massagers, vibrators, flashlights, blindfolds, handcuffs, and bondage items have surpassed the estimated sales for the last 3 months compared to 2019.

 

Based on the Distribution Channel Insights, the market is segmented into E-commerce, Specialty Stores, and Mass Merchandizers.

  • The e-commerce platforms and online retailers segment held the largest market share of around 63% in 2021. Increasing penetration of the internet and the availability of numerous sex toys on e-commerce platforms are driving the growth of the segment. The anonymity maintained in product delivery is an added advantage for customers opting for online purchases over brick-and-mortar adult stores. Based on the distribution channel, the global sex toys market is segmented into E-commerce, specialty stores, and mass merchandisers.
  • Online stores and retailers have reported significantly high demand for adult toys, with the worldwide lockdown to combat the COVID-19 pandemic. To fulfill this increasing demand for sex toys during the period of self-quarantine, maintaining an adequate supply is a major challenge for manufacturers, distributors, and retailers. The supply and distribution chain are adversely affected due to the global shutdown of air freights and shipments. This is expected to increase import duties in several countries, which in turn is expected to increase the prices of imported sex toys.

 

Sex Toys Regional Outlook

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa (MEA)

 

Key Companies Profile & Market Share Insights

The global market is highly competitive with the presence of global and regional manufacturers. Manufacturers are launching some of the most luxurious and exotic products using advanced technology. For instance, some of the market players are focusing on couple sex toys. In 2021, clitoral stimulators, suction vibrators, wand vibrators, and oral stimulators were trending. Also, Stylecaster introduced an oral sex stimulation toy in 2021.

In March 2020, online sales for PinkCherry’s Womanizer vibrator (produced by WOW Tech Group) increased after a stay-at-home campaign with billboards that read SCREAM YOUR OWN NAME was released at multiple sites. Some of the brands that are high in demand during this pandemic in Canada include Womanizer, Magic Wand Rechargeable, Tenga Egg, Je Joue Uma, Njoy Pure Wand, Fuze, and Pleasure Plug. In July 2019, LifeStyles Healthcare announced the launch of three new intimate accessories under its SKYN brand-SKYN Thrill, SKYN Vibes, and SKYN Shiver.

Marketing strategies used for these products are changing. Manufacturers are working on removing the pornographic image associated with sexual wellness products and rebranding the use of vibrators as a healthy means of improving sex life. Some of the prominent players in the global sex toys market include

  • Church & Dwight Co., Inc.
  • Reckitt Benckiser Group plc
  • LELO
  • LifeStyles Healthcare Pte Ltd
  • Doc Johnson Enterprises
  • Lovehoney Group Ltd
  • BMS Factory
  • PinkCherry
  • Tenga Co., Ltd.
  • Fun Factory
  • We-Vibe

 

Order a free sample PDF of the Sex Toys Market Intelligence Study, published by Grand View Research.

 

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

 

Contact:

Sherry James

Corporate Sales Specialist, USA

Grand View Research, Inc.

Phone: 1-415-349-0058

Toll Free: 1-888-202-9519

Email: sales@grandviewresearch.com

Web: https://www.grandviewresearch.com

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