Gluten-Free Baking Mixes Market: Cookies Product Segment Accounted For The Largest Revenue Share

 Gluten-free Baking Mixes Industry Overview

The global gluten-free baking mixes market size is anticipated to reach USD 698.2 million by 2028, according to a new report by Grand View Research, Inc., expanding at a CAGR of 7.5% from 2021 to 2028. The increasing prevalence of gluten sensitivity, food allergies, and other disorders are driving the demand for gluten-free products, including baking mixes.

In terms of product, the cookies segment dominated the market and accounted for a significant share of global revenue in 2020. This growth is attributed to the high demand for flavored cookies in countries, such as the U.S., Germany, China, Japan, and the U.K. Market players are capitalizing on the popularity of new flavors in cookies by launching variants, such as Oreo and red velvet, in innovative packaging. Moreover, cookies are popular snacks among people of all age groups.

 

In terms of distribution channels, grocery stores emerged as the largest segment in 2020 due to a high number of grocery stores worldwide. With rising income levels and rapid urbanization, modern supermarkets have emerged across all big and small economies. These stores offer extensive product variety, discounts, and even change their layouts to appeal to new consumers and maintain their market share.

Asia Pacific is anticipated to emerge as the most lucrative regional market in the foreseeable future due to the rising demand for healthy food items and the increasing adoption of a healthy lifestyle among consumers in China, Australia, Japan, and India. The rising consumer awareness about the consequences of gluten consumption will also boost the demand for gluten-free baking mixes in the region. The industry is highly competitive when it comes to product variation and pricing. Prominent market participants are focusing on product innovation to attract more consumers.


Gluten-free Baking Mixes Market Segmentation

Grand View Research has segmented the global gluten-free baking mixes market on the basis of product, distribution channel, and region:

Based on the Product Insights, the market is segmented into Cookies, Cakes & Pastries, Bread, Pizza, and Others.

  • The cookiesproduct segment accounted for the largest revenue share of over 32% in 2020 and is anticipated to maintain its dominance over the forecast period. The rising popularity of cookies among toddlers, children, and millennials as a snack is the major factor driving the growth of this segment. 

 

  • The bread segment is expected to grow at a substantial CAGR over the forecast period. Bread is a widely consumed bakery product; however, the rising trend of low-carbohydrate diets has affected the product demand. Thus, manufacturers are launching gluten-free bread mixes in the market.

 

Based on the Distribution Channel Insights, the market is segmented into Grocery Stores, Mass Merchandiser, Independent Natural or Health Food Store, Club Stores, Drug Stores, and Others.

  • The grocery stores segment accounted for the largest revenue share of more than 63% in 2020. The segment is estimated to retain its leading position throughout the forecast period due to the presence of several grocery stores across all big and small economies. Over the past few years, major players have been focusing on expanding their footprint globally by opening up new stores.
  • The others segment that includes e-commerceplatforms and online portals is expected to ascend at the fastest CAGR over the forecast period. Over the past few years, players in the FMCG industry have realized the potential of e-commerce and hence host their shopping websites to better cater to their customers’ needs and earn a higher profit margin.

 

Gluten-free Baking Mixes Regional Outlook

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa (MEA)

 

Key Companies & Market Share Insights

Key companies are engaging in partnerships, collaborations, product expansions, online marketing, and product differentiations to maintain their position in the highly competitive market. For instance, in June 2020, SalDoce Fine Foods launched its products on eBay and Amazon Australia through its brand YesYouCan. A lot of emerging players are focusing on quality and innovation to capture a larger market share. Some of the key players in the global gluten-free baking mixes market include:

  • General Mills, Inc.
  • Conagra Brands, Inc.
  • Kinnikinnick Foods, Inc.
  • Williams-Sonoma, Inc.
  • Continental Mills, Inc.
  • Partake Foods
  • Chebe
  • Naturpro
  • King Arthur Baking Company, Inc.
  • SalDoce Fine Foods

 

Order a free sample PDF of the Gluten-Free Baking Mixes Market Intelligence Study, published by Grand View Research.

 

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

 

Contact:

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Grand View Research, Inc.

Phone: 1-415-349-0058

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Email: sales@grandviewresearch.com

Web: https://www.grandviewresearch.com

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